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Learn the journey behind each success,
not just the headline numbers

This page presents two types of content: GoMore service cases and transferable B2B/DTC growth funnel breakdowns—each with evidence boundaries noted.

GoMore Cases

Case Studies

AI Content Production

SHEIN

The AI content production system supports high-frequency multilingual asset needs, shortening production cycles and reducing production costs.

+300%Content production efficiency
−40%Content production cost
AI Intelligent Customer Service

Anker

AI support knowledge base covering product inquiries and after-sales scenarios, with multilingual automated responses.

+150%Customer service conversion rate
+85%Customer Satisfaction
SEO + GEO

MINISO

Optimize for both search engines and generative engines to boost brand visibility in search and AI answers.

+200%Organic traffic
−50%Customer Acquisition Cost
Methodology Library

Methodology Case Library

This library offers public methodology cases for reference,Not a GoMore customer— a reference framework for funnel design, role division, and data connections, with evidence boundaries noted for each.

Adobe Publishing

Panasonic Business Europe

Integrate regional activities into a shared marketing and sales record

The case journey covers email, Webinar, LinkedIn, Marketo, and Salesforce, with a focus on multi-market campaign identification in Europe and sales-visible marketing interactions—all campaigns share the same customer and conversion definitions.

About 1,500 per yearEuropean Marketing Campaigns
26% → 51%Marketing-Attributed Sales Share

Evidence boundary: 51% is the 2019 annual result disclosed in the case, not a current ongoing figure.

Transferable MechanismsRegional campaigns use unified campaign codes and sales feedback, making marketing interactions fully visible to sales.
Adobe Publishing

Walter Tools

Make digital channels, campaigns, automation, and sales one continuous process

Website, digital channels, offline events, marketing automation, and sales collaboration are connected. Signals generated by customers at different touchpoints inform follow-up communication instead of vanishing when the campaign ends.

100%Digital Lead Generation

Evidence boundary: “100% digital” is the publisher's characterization of lead generation, not a claim that the entire sales process was digital, and no unified baseline was provided for cross-comparison.

Transferable MechanismsOffline events use the same unified event codes, landing pages, and sales data feedback. The online-offline boundary can stay, but lead records must not be interrupted.
Airfoil agency launch

Quantiphi

First define audience and content, then combine search, social media, and email

Built on customer personas and an information strategy, it combines SEO content, paid search, paid social, and email—a synergy of topic, audience, and distribution, not the victory of any single ad format.

12,00090-Day Visitors
3,000New engaged users
300Leads

Evidence boundary: These figures do not disclose SQLs, opportunities, or closed deals, so revenue-side results cannot be evaluated.

Transferable MechanismsContent themes come before channel mix: one theme is distributed across search, social, and email, sharing the same audience definition.
LinkedIn Publishing

Dreamdata

Turn employees' professional insights into scalable trust assets.

Employee LinkedIn content, Thought Leader Ads, website retargeting, and win impact analysis. Enterprise ads leverage real experts' voices and identities, with sales results feeding back into attribution.

300,000+Quarterly Impressions
3–4xEmployee vs. Brand Ad Engagement
83%Deals influenced by TL Ads

Evidence boundary: 'influenced' is platform attribution language, not proof that ads alone drove the deal.

Transferable MechanismsEmployee content isn't about "making everyone post ads": start with frontline roles and a clear master theme, validate ideas through natural interaction, then carefully scale what performs.
HubSpot Publishing

Airstream

Route social media form submissions into CRM nurturing, then hand off to dealers

The process begins with a Facebook form, then flows into CRM, automated email, and dealer sales follow-up, moving leads faster into the next responsibility chain.

+78%Leads (vs. prior round)
Approx. −44%Cost per lead

Evidence boundary: both are comparisons between campaigns, not long-term business performance.

Transferable MechanismsAd forms carry source and campaign info; CRM automatically confirms and assigns; sales or distributors report back contact status—without this last step, a low CPL on the platform cannot demonstrate revenue quality.
The right way to read case studies

Learn the mechanics, not the numbers.

Learn the workflow design, role division, and data connections—don't copy surface numbers. Every target should be set individually based on the brand's market base, average order value, procurement cycle, existing content, compliance requirements, and sales capability.

GoMore's ApproachEvery project begins with diagnosis: locate the breakpoints, sequence them using the 18-step roadmap, and validate with a unified KPI system—rather than working backward from someone else's numbers.
View the 18-step implementation roadmap
Metrics Dictionary

Metrics Dictionary: Four Layers, Each with One Job

Leading indicators measure upstream accumulation, conversion metrics measure funnel efficiency, revenue metrics validate business results, and data health metrics keep the first three layers credible. Every project is accepted against the same data dictionary.

📈

Leading Indicators

See whether upstream is accumulating the right audience and demand signals · suited to weekly optimization
  • B2B: target market, roles, and account outreach
  • DTC: Target Audience, Product Exposure, and PDP Visits
  • Non-brand search visibility and high-intent keyword rankings
  • Key page dwell time, video views, and content saves
  • Ad Search Terms, Feed Health, and List Match Rate
🎯

Conversion metrics

Assess whether entry points, pages, automation, and handoffs are effective · segmented by channel and persona
  • B2B: visits → forms, MQL, SQL, opportunities, and win rate
  • DTC: PDP → add to cart, checkout initiation, purchase conversion rate
  • First response, email replies, abandoned-cart recovery
  • Drop-off and reactivation rates by step
  • Refund, cancellation, and sales return reasons
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Revenue metrics

Validate growth activities against business outcomes · Monthly and quarterly business reviews
  • B2B: new opportunities, weighted pipeline, closed revenue, sales cycle
  • DTC: Order Revenue, Average Order Value, Gross Profit, Repeat Purchase Revenue
  • CPL, CAC & First-Touch / Last-Touch / Multi-Touch Channel Influence
  • Lost deals or returns: amounts, reasons, and receivables quality
  • Repeat purchase rate, expansion revenue, and customer lifetime value
🛡️

Data health metrics

Without data quality, every polished chart can lead you astray.
  • Source field completeness rate, duplicate contact rate
  • Field completion rate and update timestamps for key stages
  • Number of unassigned leads and leads not followed up on time
  • Discrepancies in reconciliation between ads, website, CRM, and sales records
  • Unsubscribe, opt-out, and deletion request sync status
Questions a business dashboard should answer Four layers of metrics in one dashboard · weekly upstream, monthly conversion, quarterly revenue review ① How many were added this cycle Target audience reach and high-intent visits? Which content and channels drive traffic, Traffic from target markets and audiences ② Where visits became Leads / Add-to-Carts / Opportunities? B2B: form → MQL → SQL → opportunity DTC: PDP → Add to Cart → Checkout → Purchase ③ Which opportunities / orders closed, Which channel is the money coming from? Closed revenue, weighted pipeline, CAC, What changed compared to the previous cycle ④ The team will next expand, Fix or stop what? Reconciliation discrepancies, overdue follow-ups, Unsubscribe and Compliance Sync Completed
Evidence Policy

Our Evidence Standard

01

Verifiable evidence

Every methodology case notes evidence boundaries and access dates; system actions are logged, metric reconciliation differences are discoverable, enabling item-by-item verification.

02

Itemized boundary annotations

Every number is labeled with its basis: annual results or campaign comparison, platform attribution or isolated causality, and whether revenue is disclosed. No ambiguity, no exaggeration, no hiding unfavorable conditions.

03

No outcome guarantees

90–180 days is a reference pace for implementation planning, not a promise of results. Every goal is set individually based on your brand's market base, AOV, purchase cycle, content inventory, compliance requirements, and sales capacity.

Make the next case study verifiable

Start with a free growth diagnostic: pinpoint breakpoints in your funnel, sequence them with the 18-step roadmap, and validate against the metric dictionary on this page. B2B and DTC both qualify.